Ladybeard has the high-quality print and finish of the ‘Glossy Magazine’ but revolutionises the content. It is beautiful; but we want ‘beauty’ to mean something different from what it does in mainstream media. Ladybeard is an antidote to the toxic feminine and masculine ideals promoted by women’s magazines. We are feminist but we are not just for women. Ladybeard platforms the voices you won’t hear in mainstream women’s media; voices of people who are non-caucasian, gay transgender, disabled. Working in themed issues, we open up tired media favourites like ‘The Body’ and ‘Sex’ to vital new perspectives.