We interviewed Finnish-born, London-based artist Annu Kilpeläinen whose surrealist, nostalgia-inducing aesthetic jumped out at us on Instagram. Her bright colours have all the candy-tinged creepiness of Joan Didion's descriptions of Haight-Ashbury in the 70s. The ideas and illustrations here are all Annu's own.
Why do you do what you do?
(From Left: Daylight, Opera)
How do you manage commercial success with maintaining a creative voice?
Who have you taken inspiration from, both artistically and in terms of how they market/advertise their work?
Do you actively market yourself? How? Has that changed over the course of your career to date?
What has been the most important decision of your career so far? The most rewarding? Were they one and the same?
Do you think you have ever sold out?
Is your relationship to money antagonistic or symbiotic?
How do you use the Internet in your artistic and studio practice? Do you start with online inspiration? Or is it more of a marketing platform—for giving your work wider exposure?
What is your approach to collaboration—specifically with geographic differences?
Does this inform your practice? Do most of your collaborations happen in physical space or in cyberspace?
What are you curious about in your peers? What should we ask the next person we interview?
Words by Searching For and illustration by Annu Kilpeläinen
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