We interviewed Finnish-born, London-based artist Annu Kilpeläinen whose surrealist, nostalgia-inducing aesthetic jumped out at us on Instagram. Her bright colours have all the candy-tinged creepiness of Joan Didion's descriptions of Haight-Ashbury in the 70s. The ideas and illustrations here are all Annu's own.

Why do you do what you do?

(From Left: Daylight, Opera) 

How do you manage commercial success with maintaining a creative voice?

Thunder

Thunder

Who have you taken inspiration from, both artistically and in terms of how they market/advertise their work?

Sunlight Falls on Everything

Sunlight Falls on Everything

Do you actively market yourself? How? Has that changed over the course of your career to date?

Better by Time

Better by Time

What has been the most important decision of your career so far? The most rewarding? Were they one and the same?

Destinations

Destinations

Do you think you have ever sold out? 

Burning with Money

Burning with Money

Is your relationship to money antagonistic or symbiotic? 

Car Pool

Car Pool

How do you use the Internet in your artistic and studio practice? Do you start with online inspiration? Or is it more of a marketing platform—for giving your work wider exposure? 

The Touch

The Touch

What is your approach to collaboration—specifically with geographic differences? 

Falls Together

Falls Together

Does this inform your practice? Do most of your collaborations happen in physical space or in cyberspace? 

Space Within Space

Space Within Space

What are you curious about in your peers? What should we ask the next person we interview? 

Dawn, Twilight or Dusk

Dawn, Twilight or Dusk

Words by Searching For and illustration by Annu Kilpeläinen

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